The year 2013 has seen a few Internet marketing trends those emerge
along with different new technologies, buzzwords and practices. One among these
changes has come in the structure of various algorithm updates of Google that
has forced a number of brands to revisit the existing SEO strategy that they have and
provide them the much required face-lift. Another latest focal point emerged
from the mobile side and with the fast approached 2014, almost every brand in
tailoring their services for the mobile devices. The only thing that stole the
spotlight of Internet marketing this year is the content marketing, as this is
going to be the hottest trend of this year. Despite of the growth, this year
will bring an industry wide and a full-fledged adoption of the content
marketing practices and standards. Let’s have a look at the changed trend of
content marketing that will be implicated on this year.
§ Quality and Trust: These days,
the clients only demand the high quality contents. Instead of the blatant
self-promotion, the content marketers need to focus on making the copies which
takes a completely different spin on the key topics and genuinely addresses the
pain-points. Quality vs. quantity is a major debate. So, the contents need to
be well written and should be well performed on the basis of the relevance and
the merits.
§ Responsive
Delivery: Delivering the contents only in the right places, on the right
times and at the right times are the keys for delivering the quality content to
the right audiences as well as to maximize the ROI. In order to make the
efforts of the content marketing more effective, you should adapt the best
content strategies for publishing them in all the channels and in all the
devices.
§ Topic research and
Ideation: With the emergence of the latest Hummingbird algorithm and all the
latest changes to the Google
Analytics policy, the keyword centric approach are no more that important.
Now, it is essential that the writers should factor the topics and themes of
the contents during the ideation process, so that the contents not only look
good while reading but also perform well in the searches.
§ Performance and
Measurement: Tracking performance of the contents would continue to be quite
significant to understand which formats, types of material and the topics would
hit the home. But you should remember that content marketing is very powerful
when done right, but in most of the cases it misses the approach. So, it is
essential to be strategic and to measure the results.
§ Exclusivity: Making the
contents most sought after and most desirable by creating the exclusive
contents would be a very essential strategy in this year. So, whether it is a
detailed know how to all the clients those follow you on
the social networks or a special infographic for the newsletter, only allowing
the special audience to check the contents would create the sense of the added
value. With this scarcity, the content marketers would be able to build really
strong relationships with their existing clients and would be able to attract
the new clients as well.
